Measure everything.
Scale everywhere.

Northbeam is a universal ad attribution platform for media buyers, business executives, and marketing agencies that want to better understand exactly how their ad spend is performing - and how to scale it.

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Stop wasting your marketing spend.

Northbeam’s AI-powered platform combines sophisticated data cleansing and stitching with custom attribution models to create hourly, channel-agnostic reports. The result: A clear view of the marketing efforts that drive the biggest impact for your business.

Full-Funnel Overview

A high-level visualization designed for quickly understanding the overall health of your marketing funnel, identifying conversion lag, and mapping out the customer lifecycle.

Omnichannel Performance Dashboards

Granular and cross-platform data visualizations of ad, adset, and campaign performance display what’s driving the most impact for your business through metrics like ROAS, Impressions, CAC, and CTR.

Cohort Performance Views

A visualization of how much revenue customers are generating throughout their entire lifecycle, and which campaign(s) are retaining them most effectively so can double down on those efforts.

Flexible Accounting Views

Two accounting modes quickly visualize revenue: Cash Accounting to recognize it through the time of purchase, and Accrual Accounting to recognize it through each of the associated marketing touchpoints.

Attribution Model Comparisons

A visualization of how your data adds up (on the campaign, adset, or ad level) depending on the attribution model used in order to decide which is the best to use for your business.

What is Universal Attribution?

Northbeam utilizes elements from multiple attribution models to achieve an unparalleled view of the customer journey.
We call this >universal attribution .

$20B

Total revenue tracked
across Northbeam brands

$5B

Total ad spend tracked
across Northbeam brands

92%

Less unattributed traffic
than Google Analytics

Take your marketing strategy to the next level.

Perfect your omnichannel budget

Northbeam’s universal attribution shows you the full customer journey across all channels and solar systems.

Scale all of your creative tests

Forecast the ROI on your marketing campaigns before you even spend a dime.

Zero-lag seasonal ad buying

Cut wasted ad spend with the help  of laser-accurate data and start scaling profitably.

Perfect your omnichannel budget

Northbeam’s universal attribution shows you the full customer journey across all channels and solar systems.

Scale all of your creative tests

Forecast the ROI on your marketing campaigns before you even spend a dime.

Zero-lag seasonal ad buying

Cut wasted ad spend with the help  of laser-accurate data and start scaling profitably.

If you don't have Northbeam, you just don't know what happens between your spend and the revenue generated. There's a ton of value in just seeing what's actually happening.

Connor MacDonald

Chief Marketing Officer at The Ridge

Northbeam is my single source of truth and is an analytics tool that every advanced marketer needs.

Carly London

Head of Growth at Lively

Northbeam is really essential for us... Our biggest goal is growing new customers and Northbeam has been instrumental in that effort.

Dan Pingree

CMO at PetMeds

At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data, I get an honest look at our performance. Good or bad.

Jason Panzer

President Hexclad

Measure everything.
Scale everywhere.