Meet MMM+.
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Media mix modeling powered by machine learning:
MMM
reimagined for modern omnichannel brands.
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What is MMM+?
Traditional MMM uses an outdated, one-size-fits-all linear
regression approach.
MMM+ ("MMM plus") is the only solution that uses
machine learning to generate bespoke models
specific to your business to monitor the interactions
between your marketing channels.
These models recommend optimal budget allocations
across your marketing channels, giving you the power to forecast
marketing-attributed revenue.
This is MMM for the modern marketer.
This 3D rendering of MMM Plus data allows users to visually
interpret the interaction that multiple marketing channels has
on new customer acquisition.
Sign up for more information and early access. We'll be in touch.
What is media mix modeling?
Known colloquially as "MMM," media mix
modeling is a statistical analysis technique developed in the 1970s
to help businesses answer two questions about their marketing
budgets:
1. What is my optimal marketing spend?
2. How should my spend be divided across channels?
(e.g. 10% of spend on TV, 20% on radio, etc.)
In the 50
years since it’s invention, MMM has helped companies interpret
correlations between their marketing spend, their marketing
channels, and their marketing-attributed revenue.
However, most MMMs operate within 20th-century
constraints.
Many require decades of revenue data, while others are heavily
weighted towards mediums like television.
Recent privacy laws and algorithm-driven social media feeds have
inspired brands to advertise differently.
Brands with innovative advertising channel mixes are challenging the
efficacy of outdated MMM techniques.
As a leader in the
marketing attribution space, Northbeam has witnessed firsthand the
limitations of traditional MMM. Which is why we built a bespoke
MMM solution for the post-iOS-14.5 ecommerce era.
Why is MMM+ better than traditional MMM?
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Innovative machine learning.
Our machine learning models run millions of budget scenarios, assuring that no opportunity or nuance is missed.
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Multiple allocation outputs.
Get multiple budget recommendations based on multiple potential
channel strategies, instead of just one cookie-cutter
allocation.
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Tailor-made for ecommerce.
MMM+ is specifically designed to navigate the complexities and
interactions of both the offline and online world. MMM Plus is
made for modern marketers.
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Flexibility beyond Bayesian.
MMM+ operates without the biases or assumptions seen in
conventional MMM, allowing you to adjust constraints to fit your
business.
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Guided data science support.
Our team of data scientists and expert media buyers work with
you directly to translate your MMM results into actionable
budget allocation suggestions.
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Cross-channel interactions.
Marketing doesn't happen in silos. MMM+ understands how
increasing or decreasing budget for one channel impacts the
efficiency of another channel.
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Ready to get started?
Sign up for more information and early access.
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