Customizable
Omnichannel Reporting.

A single source of truth for paid media reporting

View performance everywhere, all at once.

Northbeam’s pixel collects, unifies, and graphically represents first-party data from all of your digital channels and properties through various performance metrics. This data can then be sorted, filtered, and calculated against multiple criteria, providing you with an unbiased view of what’s actually driving business performance.

Cross Platform Performance Metrics

Visualize platform performance data on the campaign, adset, and ad level through metrics such as total spend, email signups, visits, attributed revenue, CTR, ROAS, LTV, and forecasted attributed revenue to make quick decisions about which creative to scale and where.

Attribution models

Cut data by various models to understand which marketing events are contributing the most to conversions and understand the full impact of your marketing spend. Models include Last Touch, Last Non-Direct Touch, Linear, Clicks Only, and Clicks + Views.

Attribution window

Slice and dice the data gathered from your various marketing events by multiple timeframes: 1, 3, 7, 14, 30, 60,  or 90 day windows.

Accounting mode

Tell the story of revenue in two different ways: Cash Accounting to recognize it through the time of purchase, and Accrual Accounting to recognize it through each of the associated marketing touchpoints.

Custom label breakdowns

View creative asset performance based on labels you’ve created to learn more about how things like asset type, asset length, region, funnel stage, targeting type, etc. make a difference in your conversion rate.

If you don't have Northbeam, you just don't know what happens between your spend and the revenue generated. There's a ton of value in just seeing what's actually happening.

Connor MacDonald

Chief Marketing Officer at The Ridge

Northbeam is my single source of truth and is an analytics tool that every advanced marketer needs.

Carly London

Head of Growth at Lively

Northbeam is really essential for us... Our biggest goal is growing new customers and Northbeam has been instrumental in that effort.

Dan Pingree

CMO at PetMeds

At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data, I get an honest look at our performance. Good or bad.

Jason Panzer

President Hexclad

Customizable
Omnichannel Reporting.