Real-time Dashboards.

Track every facet of your business, from sales and marketing to LTV

View everything,
strategize everywhere.

Northbeam provides three levels of data visualizations – top-line, granular, and cross-platform – giving you robust insights into the customer journey. These views can be further sorted, filtered, and calculated by multiple criteria, including attribution model, attribution window, timeframe, and accounting method so you can customize your dashboard to fit your needs.

Full-Funnel Overview

A high-level visualization designed for quickly understanding the overall health of your marketing funnel, identifying conversion lag, and mapping out the customer lifecycle.

Omnichannel Performance Dashboards

Granular and cross-platform data visualizations of ad, adset, and campaign performance display what’s driving the most impact for your business through metrics like ROAS, Impressions, CAC, and CTR.

Cohort Performance Views

A visualization of how much revenue customers are generating throughout their entire lifecycle, and which campaign(s) are retaining them most effectively so can double down on those efforts.

Flexible Accounting Views

Two accounting modes quickly visualize revenue: Cash Accounting to recognize it through the time of purchase, and Accrual Accounting to recognize it through each of the associated marketing touchpoints.

Attribution Model Comparisons

A visualization of how your data adds up (on the campaign, adset, or ad level) depending on the attribution model used in order to decide which is the best to use for your business.

If you don't have Northbeam, you just don't know what happens between your spend and the revenue generated. There's a ton of value in just seeing what's actually happening.

Connor MacDonald

Chief Marketing Officer at The Ridge

Northbeam is my single source of truth and is an analytics tool that every advanced marketer needs.

Carly London

Head of Growth at Lively

Northbeam is really essential for us... Our biggest goal is growing new customers and Northbeam has been instrumental in that effort.

Dan Pingree

CMO at PetMeds

At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data, I get an honest look at our performance. Good or bad.

Jason Panzer

President Hexclad

Real-time Dashboards.