The
Universal Attribution
platform for
modern marketers.

What is Universal Attribution?

Northbeam utilizes elements from multiple attribution models to achieve an unparalleled view of the customer journey.
We call this universal attribution.

$20B

Total revenue tracked
across Northbeam brands

$5B

Total ad spend tracked
across Northbeam brands

92%

Less unattributed traffic
than Google Analytics

Integrations

Northbeam can accurately measure attribution across any of your data sources, even without a native integration. No API, no problem.

Detailed dashboards for any marketing analysis imaginable.

Omnichannel dashboards.

All your first-party data from all channels in one place.

Visualize performance all the way down to specific creatives
View revenue, transactions and more across channels
Visual ad interface for faster creative reporting
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Universal Attribution.

Multiple attribution models and lookback windows.

Compare attribution models, lookback periods and more
Change attribution models on existing data
Slice and dice your data against multiple timeframes
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Creative Analytics.

A visual interface for analyzing your ad creatives.

View, sort and filter all your ad creatives across channels
Compare ads by metrics, performance, funnel stage
Faster collaboration between creative teams and media buyers
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Customizable reports.

Save your preferred views for faster insights.

Detailed cross-platform ad, adset, and campaign data
Adjustable time granularity, all the way down to hourly
Custom breakdowns, allowing for complex cross-platform grouping of assets for reporting
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Take your marketing strategy to the next level.

Perfect your omnichannel budget

Northbeam’s universal attribution shows you the full customer journey across all channels and solar systems.

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Scale all of your creative tests

Forecast the ROI on your marketing campaigns before you even spend a dime.

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Zero-lag seasonal ad buying

Cut wasted ad spend with the help of laser-accurate data and start scaling profitably.

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Perfect your omnichannel budget

Northbeam’s universal attribution shows you the full customer journey across all channels and solar systems.

Explore Now
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Scale all of your creative tests

Forecast the ROI on your marketing campaigns before you even spend a dime.

Explore Now
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Zero-lag seasonal ad buying

Cut wasted ad spend with the help of laser-accurate data and start scaling profitably.

Explore Now
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Northbeam's Mission

Northbeam’s platform uses industry-leading data models to show you what channels, campaigns and creatives are actually driving your revenue growth. Have confidence in your media buying decisions and say goodbye to wasted spend.

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