What is
Universal Attribution?
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Leverage multiple attribution models at once
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Measure everything. Scale everywhere.
In addition to the commonplace single-touch models of traditional marketing, Northbeam utilizes elements from multiple multi-touch attribution models to achieve an unparalleled view of the customer journey. This uniquely comprehensive approach enables our platform to fit the needs of any business’s omnichannel efforts, keeping each data source and touchpoint honest so you know - in real time - which campaigns are ROI positive and which are ROI negative.
Multi-touch models
View ad performance from every angle.
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The Linear attribution model takes into account multiple touchpoints along the customer journey and splits revenues evenly across them.
Adopting a linear attribution model is an easy way to get started if you’re looking to gain a macro-level grasp of your overall marketing strategy.
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Northbeam's proprietary Clicks Only model uses ML to give each marketing touchpoint more weight than direct visits, resulting in an accurate view of a customer's journey.
This better identifies what’s actually moving the needle at the top-of-funnel where you can scale budget easiest.
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Northbeam’s second proprietary model builds on our Clicks Only model to give variable credit to views at any point throughout the customer's journey.
This approach provides a more robust understanding of which ads within a channel are driving the most results and which ones aren’t as effective.
The Linear attribution model takes into account multiple touchpoints along the customer journey and splits revenues evenly across them.
Adopting a linear attribution model is an easy way to get started if you’re looking to gain a macro-level grasp of your overall marketing strategy.
Northbeam's proprietary Clicks Only model uses ML to give each marketing touchpoint more weight than direct visits, resulting in an accurate view of a customer's journey.
This better identifies what’s actually moving the needle at the top-of-funnel where you can scale budget easiest.
Northbeam’s second proprietary model builds on our Clicks Only model to give variable credit to views at any point throughout the customer's journey.
This approach provides a more robust understanding of which ads within a channel are driving the most results and which ones aren’t as effective.
Limitless attribution.
Slice and dice your data across multiple timeframes.
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If you don't have Northbeam, you just don't
know what happens between your spend and the revenue
generated. There's a ton of value in just seeing
what's actually happening.
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Northbeam is my single source of truth and is an analytics tool that every advanced marketer needs.
Northbeam is really essential for us... Our biggest goal
is growing new customers and Northbeam has been
instrumental in that effort.
At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data, I get an honest look at our performance. Good or bad.
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Ready to get started?
Discover how Northbeam can elevate your business.
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